When we offer new products, it is important that you have the following points in your sales letter :
Describe clearly the advantage of the customers if they take the products.
Ask your prospect to do
something such as to call you for more information, to visit your website, to
complete and order form and mail you a check. If you do not ask your prospects to do
anything, they won’t.
from customers. Testimonials are one of the most powerful sales tools
available, so always include at least one testimonial in your sales letters.
Use a P.S. in your
letter and restate your most power benefit and sales offer in it. Most people
will read a P.S. first before reading the sales letter, so it is important to
make your P.S. have a very strong sales message and a call to action.
Make sure to include
all of your contact information : telephone number, fax number, email address,
postal address, and your website address.
Sales Letter Example
Home National Bank
902 Home Avenue
Portland, Oregon 97207
March 8, 2008
Mr. George W. Marlon
Boston Transit Authority
57 West City Avenue Boston, MA 02110
Subject: Magic Loans
Dear Mr. Marlon,
At this time, each year, everyone thoughts turn to vacation
plans and home improvements. If you are considering a major recreational
purchase or home improvement this year, you may want to find out about
Magic Loans Home National Bank.
Magic Loans is loan that is made against equity that you have
in your home. Magic Loans can be used to buy the car or anything you have always
wanted. They can also be used for conventional FHA home improvement loans, such
a private swimming pool. Of course, a Magic Loans does not have to be used only
for recreational items. You may want to use money that is now equity to pay for
college expenses for your children.
So if you
have equity in your home and would like to talk
with someone about the possibility of borrowing against that
complete the postage-paid replay card included with this letter.
Just drop it in
the mail and a Home National Bank loan officer will call you to
explain Magic Loans possibilities as well as to answer any question
you may have. Let us
help make your dream come true.
John M. Peters
you need more information on Magic Loans, please contact Home National Bank by calling (350) 421342 or email us here !