Sales Letter Samples

When we offer new products, it is important that you have the following points in your sales letter : 

  1. Describe clearly the  advantage of  the customers if they take the products.

  2. Ask your prospect to do something such as to call you for more information, to visit your website, to complete and order form and mail you a check.  If you do not ask your prospects to do anything, they won’t.

  3. Enclose testimonials from customers. Testimonials are one of the most powerful sales tools available, so always include at least one testimonial in your sales letters.

  4. Use a P.S. in your letter and restate your most power benefit and sales offer in it. Most people will read a P.S. first before reading the sales letter, so it is important to make your P.S. have a very strong sales message and a call to action.
  5. Make sure to include all of your contact information : telephone number, fax number, email address, postal address, and your website address.

Sales Letter Example

Home National Bank
902 Home Avenue
Portland, Oregon 97207

March 8, 2017


Mr. George W. Marlon
Boston Transit Authority
57 West City Avenue Boston, MA 02110


Subject: Magic Loans


Dear Mr. Marlon, 

At this time, each year, everyone thoughts turn to vacation plans and home improvements. If you are considering a major recreational purchase or home improvement this year, you may want to find out about Magic Loans Home National Bank.

Magic Loans is loan that is made against equity that you have in your home. Magic Loans can be used to buy the car  or  anything  you have  always  wanted. They can also be used for conventional FHA home improvement   loans,  such  a   private  swimming pool. Of course, a Magic Loans does not have  to  be used only for  recreational items.  You  may  want to use money that is now equity to pay for college expenses for your children.

So if you have equity in your home and would like to   talk  with  someone about  the  possibility  of borrowing against that equity,  please   complete the postage-paid replay card included with this letter.    Just   drop   it  in  the  mail  and  a   Home National Bank loan  officer will call  you to explain Magic Loans possibilities  as well as to  answer any question you may have.  Let  us  help  make your dream come true.



John M. Peters


If you need more information on Magic Loans,  please contact  Home National Bank by calling (350) 421342 or email us here !

Other Business Letters

  • Acceptance Letter Samples
  • Acknowledgement of Receipt of Goods
  • Admission Letter Samples 
  • Adjustment Letter Samples
  • Agreement Letter Samples
  • Announcement Letter Samples
  • Apology Letter Samples
  • Appeal Letter Samples
  • Application Letter Samples
  • Appreciation Letter Samples
  • Appointment Letter Samples
  • Approval Letter Samples
  • Assignment Letter Samples
  • Authorization Letter Samples
  • Bill of Sale Samples
  • Booking Letter Samples
  • Cancellation Letter Samples
  • Christmas Letter Samples
  • Circular Letter Sample
  • Collection Letter Sample
  • Complaint Letter Samples
  • Compliment Letter Samples
  • Condolence Letter Sample
  • Confirmation Letter Samples
  • Congratulation Letter Sample
  • Consent Letter Samples
  • Correction Letter Sample
  • Debt Letter Samples
  • Delivery Order Samples
  • Demand Letter Sample
  • Dispute Letter Sample
  • Donation Letter Sample
  • Employment Letter Sample
  • Employee Medical Report
  • Endorsement Letter Samples
  • Explanation Letter Samples
  • Farewell Letter Samples
  • Friendship Letter Sample
  • Fundraising Letter Samples
  • Guarantee Letter Samples
  • Illness Letter
  • Inquiry Letter Samples
  • Introduction Letter Samples
  •  Invitation Letter Samples
  •  Invoice
  •  Letter of Intent Samples
  •  Marketing Letter Samples
  • Memorandum Samples
  • Motivation Letter Samples
  • Notification Letter Sample
  • Offer Letter Samples
  • Order Letter Sample
  • Overdue Payment Reminder
  • Press Release Samples
  • Promotion Letter Samples
  • Proposal Letter Sample
  • Recommendation Letter Samples
  • Reference Letter Samples
  • Rejection Letter Samples
  • Reprimand Letter Samples
  • Request Letter Samples
  • Resignation Letter Samples
  • Resume Templates
  • Retirement Letter
  • Salary Increase Letter Sample
  • Sales Letter Samples
  • Sick Leave Letter
  • Termination Letter Samples
  • Thank You Letter Samples
  • Warning Letter Sample
  • Welcome Letter Sample

  • Download Sales Letter Sample

    Click the arrow to download the sales letter sample you need!
      Facebook Twitter More...

    Aji Sutarmaji,
    Apr 15, 2014, 7:56 PM